Like the rest of the world, India, the last country that I interviewed, must overcome many environmental obstacles. Though renewable energy sources, such as solar, wind and hydro power, have been somewhat integrated into their system, the energy shortage is still a growing problem as the population increases. Additional challenges include limited nuclear energy, high natural gas demand, and rising oil import. Natural resources, such as water and coal, are rapidly running dry while pollution is not something new.
Awareness programs, including a GO GREEN initiative, have been established to encourage people to plant more trees and to recycle as much as possible. Saplings are provided to individuals for planting and a law banning the usage of plastic bags has been passed. However, there is no current system that can inform people by mass. Because of this setback and the fact that GO GREEN initiatives have been confined mainly to Delhi, project developers hope to build an application that will lead to a more sustainable environment and reach large groups effectively. Previously researched mobile phone applications related to solving energy problems include quiz and game applications.
The project developers’ original idea was related to SMS messaging. Each person would receive a message consisting of a list of energy saving and awareness tips, and a description of how they are using electricity daily. Another idea includes mixing gaming and rewarding to inform the costumer about energy conservation. For example, if energy companies are given a game application with specific questions, the costumers could answer according to how much energy they consumed that month/ daily. According to the number of points gained for each question and if the point range is below a pre determined threshold, companies can reduce bill prices. The only way a costumer could be rewarded with such incentives is if they played the game, which would automatically register and make them eligible for the deal. It is uncertain as to whether companies would agree with this or not and if the application development is actually feasible. Attracting game users and depending on their honesty when answering the questions are two other major roles in the potential success of this application.
If the rebate and gaming combination is not possible and they must be split into two applications, the gaming application will strictly be for awareness. On the other hand, to avoid the question of dishonesty, a SMS application can be sent to the energy company, and the company can reply with the appropriate consumption value for that particular costumer. Because high consumption appliances require more energy, companies can control the number of electricity hours depending on the costumers electricity usage monthly/daily. This will reduce the amount of energy India is consuming and allow companies to track costumer electricity expenditure.